How has social media changed the way we interact with each other? How can brands leverage social media to optimize outreach to their consumers? These are key questions to consider when creating an online presence. When over a quarter of the world can be reached through a single channel, brands must be able to conduct an in-depth analysis of their consumers and produce actionable results.
Facebook isn’t the only social network to obtain massive amounts of users. Twitter, Instagram, Snapchat, Pinterest, and countless other platforms have paved the way for people to find new ways to connect with each other, and for businesses to connect with their markets on multiple levels. As of now, over two million businesses use Facebook to advertise their products and services.
Brands must not only use social media to reach out to new customers but provide service for existing customers as well. 71% of consumers between the ages of 16 and 64 turn to the internet to find solutions when they experience difficulty with a product. 70% of customers who are assisted through social media return as customers in the future.
Why rely on social media advertising as opposed to traditional advertising methods? Because it’s cheap. Social media provides the largest scope and reach for an advertising campaign for the lowest cost relative to traditional print, TV, and radio ads. Online advertising is guaranteed to provide the lowest cost-per-impression of any advertising channel.