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MARKETING FOR ECP’S IN 2019

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It's important for your optical practice to have a marketing strategy as businesses which have a well-planned marketing blueprint usually experience more success over time. As an optical practice, here are great ways to effectively market your business in 2019 –

Search Engine Optimization (SEO)

Although SEO might not be new to you, 2019 is the best time to begin using it. If you do not optimize your website for search engines, your search engine rankings and marketing efforts will be so poor that you will miss out on the opportunity to generate traffic from searches. You don’t want people who are trying to find optometry services online to find your competitors first, do you?

ECP Lead Generation

What makes Google so special as a marketing tool for your business is that it helps identify your most likely patients and lead them to your website. When your website ranks well in Google (or other major search engines), you will get more website visitors. This translates to more leads because you’ll get more inquiries via phone and email.

  • PPC ADVERTS

PPC campaigns remain an effective way to reach prospective clients. With pay per click adverts, you can target specific audiences by designing your campaign in a way that only persons in specific areas can get to see your advert and the best part is that you only make payments when users who are interested click your ad. PPC Advertising is a great, cost-effective way to get traffic into your store because it targets your most qualified customers.

 

When you go on Google and enter a search, you see two types of results

 

Organic Results — these are search results based on your search terms. Google’s algorithm simply associates your search terms with the content that is out there on the website and then delivers what they feel is the best match.

Google AdWords Results — these are results based on your search terms, but they are delivered to you because people pay for them.

Your campaign topic might be “Students and Contact Lenses” and your Ad Groups might be “Soft contacts / Rigid contacts”

The Keywords might be specific to each ad group: so try using soft contacts, Acuvue contacts, contact lens exam Brampton etc. For the rigid contact lens Ad Group, I would use keywords relevant to rigid contacts.

 

Other benefits of Google Ads are:

  • Sitelink Extensions
  • Location Extensions
  • Call Extensions

 

  • CONTENT MARKETING

This simply refers to using original and quality web content to capture the interest of your target audience and keep them coming back to your website. Basically, it has to be content that really interests potential patients. You can attach a blog to your website where you get to share engaging information by regularly posting quality content. This, also, sends a positive signal to search engines and helps you to rank better. Blogging about optometry helps to build trust and shows that you are an expert.

 

  • SOCIAL MEDIA MARKETING

Engaging with clients via social media platforms is a great marketing strategy as you can build a relationship with them through picture sharing, promotions, discounts, interacting by replying their questions and comments, posting facts related to eyes and vision, and posting educational content with regards to eye care. Connecting with your audience is the best way to attract long lasting customers. Posting consistently about behind the scenes of your practice can show potential customers that you’re clinic is friendly & not just about money or business.

 

  • ONLINE REPUTATION MANAGEMENT

With online reviews now playing a major role in influencing customer decisions, it is important that you encourage happy clients 2 live reviews that are positive while taking steps to connect with customers that leave negative reviews to correct the bad impression.

 

  • NEWSLETTERS

You can make use of email newsletters which contain tips that can help your clients to care for their eyes and vital information in general. This will build gratitude and interest from your subscribers since they will appreciate your genuine interest in them.

For more information on how to market your optical practice, check out Newgradoptometry. Click here!

About ENVSN

ENVSN Group specializes ECP’s with their sales & marketing efforts. We offer affordable and full service marketing packages that will increase revenue, profits, and long lasting customers for years to come. We discover new trends and create a unique strategy to pivot that trend into the optical space. This tactic makes sure that we can utilize the new trends for the betterment of your practice.

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