Even if you don’t pay attention to those ads, most people usually find what they’re looking as soon ...
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No wonder that the industry is dominated by insurance companies that have fully adopted the innovative and efficient digital marketing as a form of marketing. By embracing the digital marketing, it will bring ready-made customers to them thereby increasing their profits, relevance, and growth among the competitors.
Digital marketing not only assist insurance companies to grow, but it will also help insurance company to retain their clients through various opportunities provided by digital marketing through automation and personalization of clients relations.
According to McKinsey & Company’s report in 2018, Insurance Beyond Digital: The Rise of Ecosystem And Platform, insurance companies that embrace digital marketing are at the forefront of the industry as a result of the continuous world’s population growing reliance on digital technology. In other words, the best way to outsmart and be relevant in the industry, it is more than necessary and imperative that every brokerage and broker embrace and adopt digital marketing for a positive result.
FIO 2013 report categorically shows that more than 48% of insurers conduct research on online about an insurance company before buying from their agents.