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Explore Our Services

A responsive and visually appealing website is the core of digital marketing.

Having a professional website creates the first impression in the minds of potential customers. A professional website plays an important role in your business by enforcing tactics that lead to increased visitors, engagement, and conversions. Our experts make sure to create fully responsive, mobile responsive, and visually appealing websites to effectively communicate with your market and supports your brand whether you’re looking to just edit your website or completely redesign it. Every practice needs a website where they can convert more potential customers especially in 2019 where majority of decisions are made online before deciding to make a purchase. Having a responsive website for your optical practice will influence viewers to look through your products / services and have a clear idea of who the industry leader is and where to go for their eye appointments, frames, lenses, and more. Having an appealing website also conveys credibility and reliability to your customers.

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Services

  • CMS/WordPress Development
  • E-Commerce
  • Custom Web Development 
  • Custom WordPress, Drupal, Magento, and Joomla Development
  • Web Maintenance & Management
  • Performance Enhancements
  • Security Updates & Enhancements

Social media is rapidly expanding in mobile and desktop formats, styles and delivery methods, and many in the optical industry are taking advantage.

With all of the start-up costs associated with a new optical store, traditional advertising won’t always be a viable solution which is why successful optical practices are leanings towards social media and advertising directly through social platforms that are popular as of 2019 which consist of: Facebook, Instagram, linkedin, Twitter, etc.

Having your social media managed will give you access to original custom content to make sure your presence is fresh. Customers should have a good experience on your page and learn about what your practice provides effectively and efficiently.

95% of millennials expect brands to have a Facebook and Instagram Page. Millennials are expensive potential customers to ignore and catering to their interests can drastically improve sales of your practice. On top of that, 87% of Gen X (30-44 year olds), and even 70% of aged 45-60 think brands should have a Facebook Page.

Posting 3-4 times per week will keep your audience interested and is better for search engine optimization so your website is more visible to potential patients on Google.

Crafting strategies that shape or influence the public perception of your practice is what we do.

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Online Reputation Management is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the internet. It helps drive public opinion about a business and its products and services. 91% of people read online reviews. 84% of people trust online reviews as much as their friends. That’s why you need to create and maintain a process that encourages your customers to leave reviews, monitors the reviews they leave, and improve negative reviews you might receive.

Consumers increasingly rely on online research when considering a purchase. 88 percent of buyers research products online before making a purchase (online or in-store); and 86 percent will hesitate to purchase from a business that has negative reviews.

Monitoring your online reputation will give you valuable customer insights: what people love about your product, what they wish they could change, and what they feel is missing.

It helps drive public opinion about a business and its products and services. Social Media & Reputation Management go hand in hand. We make sure to use up to date practices when creating social content to make sure we capitalize on every potential customer.

Advertising your business organically

What’s the point of having a website that no one can reach? Having a strong SEO strategy for your business is crucial to getting an organic audience to your website. 48% of consumers start their inquiries on a search engine. Every business with a website has the potential to be found by more customers online through Search Engine Optimization (SEO).

  • Site Audit
  • Keyword Research
  • On-Page/Off-Page Optimization
  • Back links
  • Retargeting
  • Keyword Research & Analysis
  • Analytics & Reporting

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